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Drumul spre digitalizarea serviciilor bancare a început să semene în 2016 tot mai mult cu o autostradă cu acces rapid, siguranţă în traficul aglomerat, servicii multiple şi tehnologie de ultimă oră. Dacă acum 17 ani asistam la primele încercări de introducere a soluţiilor de online banking, acum vorbim altfel despre internet banking, mobile banking, smart mobile, ca şi de self banking sau video teller.
Este extrem de incitant pentru trustul Finmedia, prin lunarul Piaţa Financiară, sau prin eFinance.ro, să continue să monitorizeze anual, şi suntem deja în al nouălea an, dinamica serviciilor online banking (internet banking şi mobile banking) furnizate de băncile locale, atât din punct de vedere al datelor cantitative, cât şi al transformărilor inovative cerute de noua generaţie de clienţi, în special de generaţia Y, tinerii Millennials.
Preţ de opt ani consecutivi, am reuşit să realizăm, cu ajutorul esenţial al instituţiilor de credit participante la studiu, o cercetare cantitativă şi chiar calitativă a acestor servicii accesate la distanţă de clienţii băncilor şi suntem în măsură să prezentăm o nouă imagine a felului în care clienţii români (persoane fizice şi juridice) înţeleg şi utilizează efectiv aceste tipuri de servicii.
Putem spune că anul 2016 a adus rezultate notabile în digitalizarea bancară şi FINMEDIA va premia performerii de facto ai anului trecut la a IX ediţie a Galei Online Banking, care va avea loc în data de 25 aprilie 2017 în decorul Hotelului Ramada North din Bucureşti, cu începere de la ora 18.00
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